Today, it’s almost impossible to see any marketing material from a huge company without a QR code attached to it. Even the products we buy will most likely have a QR code printed on them which details more information that the user needs to know.
While QR codes are first met with skepticism when they were first launched, it’s obvious that the opinion has changed today. Even big tech giants that build phones want to make sure that their flagship devices have built-in and easy-to-use QR code scanners to adapt to the growing popularity of this technology.
A business QR code is any type of QR code that works to improve your business. It can be the QR code you put in your promotional campaigns so people can get a discount or a QR code that lets people submit feedback about your products and services.
Companies have seen the most potential in QR codes. They are the ones who benefit a lot from it. From providing information to their customers to making it easier for communication between employees, business QR codes have definitely changed how things work.
Every marketing expert nowadays suggests having a QR code for your business. But why exactly is it better than traditional marketing? There’s more than one answer to that question.
QR codes can be placed almost everywhere in marketing campaigns. Nowadays, it’s impossible to see any product or advertisement from the big companies without a QR code attached to it. It’s in newspapers, magazines, brochures, banners, even in business cards. It’s also popular in the digital world.
But more than that, QR codes are also an easy way of enticing your potential customers to move from offline sources to your website and thus be added to your business’s online engagement. Here are just a few of the many benefits of QR codes:
Why waste ink and paper on thousands of flyers and posters if you can just put all information within a small, pixelated square? You don’t have to pay for a bigger billboard to advertise your business. All you need to have is enough space to make your advertisement interesting and a space for a QR code. This means you can save a lot of money by cutting a bit of your advertising budget but still expect the same results.
How do people learn about your products and services? This seems to be one of the questions that businesses put in their survey forms. While it seems useless, it actually reveals important information on the degree of success of your company’s marketing efforts.
If you have a lot of people visiting your website, then it means you’re doing something right. With a QR code, you can track which advertising campaign you’ve launched is the most successful. From this information, you can focus all your budget and efforts on the most successful campaign. You can also identify which campaigns are failing and try to improve them.
Everything today is moving fast. It’s almost difficult to capture the attention of people, which has become a huge problem for marketers worldwide. There is even research that suggests that the collective attention span is narrowing. As a business owner, this means you have to give all information to your audience efficiently and effectively.
You can’t expect people to stand idly in front of posters while they read the fine prints of your advertisements. You have to remember that people are always moving, so it’s a good idea to let your audience check out your promotion while on the go. Some companies even go as far as creating a billboard with a prominent QR code on display.
Before the era of QR codes, you need to check a few boxes to see if your marketing campaign is effective. Does it catch people’s attention? Does it provide all the necessary details? Does it give enough disclaimer so people won’t expect more than you can give? Does it encourage people to act now? Because of these restrictions, people have limitations on what they can put in their advertisements.
However, with QR codes, you can make things much easier for you and your business. All you need to do is grab your audience’s attention with an effective marketing technique, and you can save the clutter of information in the QR code. This gives your marketing visual a cleaner look that will only highlight the most important parts and any additional information can still be provided to your customers.
Now that you understand just how important a QR code is for today’s companies, it’s time you get one for your own business. Here are just a few things you need to consider when creating a QR code that will help your business succeed:
Before you do anything, you should plan. Be clear with your call to action in the QR code. Before you design your QR code, think of the following:
If you have the answer to these questions, it’s time to head to our free QR code generator that can let you generate the QR code that you need.
Depending on your answer from the previous section, you need to pick the right type of QR code. For example, if you want people to call you, then you should get a QR code specifically designed for direct calls. If you want them to follow your social media accounts, then generate a link QR code.
It’s easy and intuitive to create a QR code on Make QR Code Now. But if you need more information, you can visit the resources page for a detailed guideline on how to create a QR code based on what you plan to use it on.
When people think of QR codes, they usually think about the black and white pixelated squares. However, you can actually use any color, as long as a QR code scanner can distinguish the foreground from the background. You can use your company colors to create the QR code.
Even without coding, programming, or graphic designing skills, you can easily customize the QR code through the easy-to-use and intuitive interface of Make QR Code Now. You can change colors, customize design, upload images as logos, adjust the size, and even add frames to your QR code in just a few clicks.
Here are a few tips to consider when customizing your business QR code for a more effective marketing tool:
After you’ve set everything up, it’s time to check if your QR code works. The scanner should be able to properly read the QR code and lead you to the proper application. If there is a mistake, you can easily adjust the settings of your QR code and test the new one.
You can save the QR code as a PNG or SVG file or print it if your device is linked to a printer. Since different image formats react differently, it’s best to know which one you should use. Here’s a quick guide on whether to use SVG or PNG files for your QR code.
PNG format is one of the go-to choices of a lot of graphic designers when creating images that will be uploaded on the internet. It’s easy to use and universally available to be added to almost anywhere in the online world. Plus, it has the advantage of preserving the color information, transparency, and opacity of the image. PNG format is also preferred if you are placing the QR code on prints such as business cards, brochures, flyers, books etc.
The SVG format is popular because you can resize the image without losing the quality, which is highly important in QR codes. Hence, SVG format is recommended if you plan on putting the QR code on large format prints such as posters, banners, backdrops, standees, billboards etc. Since you need to resize the image to a bigger size, having a format that allows such while preserving the crispness and quality of the QR code is important.
Most phones default camera will have automatic QR Code scanning on them these days. You might have to adjust a setting to turn on the automatic code reader. If the camera doesn’t detect the QR code, you can download a third-party QR code scanner to scan the QR code.
As mentioned earlier, there are various type of QR codes that can be used for a business. Hence how it would work depends on the type of QR code created. For example, a phone number QR code will make a call while a URL QR code leads you to the designated webpage.
So how can you use QR codes to make your business successful? There’s certainly a lot of ways you can do so, but here are just some of the most common ways QR codes are used by the biggest companies today. Here are the things you need to consider and do when it comes to creating a QR code for your business.
The main goal of having a QR code for your business is to provide users the information they need. This is still the most useful function of a QR code that can be applied in multiple ways.
Most products come with simple packaging and QR codes on them. Before, people put installation guidelines, product manuals, and care instructions in a printed form that they send alongside the product. However, these papers are often misplaced, and people often contact customer service representatives just to sort things out.
With a QR code, it’s much more convenient for everyone to see all the information they need. You can even upload a video for a step-by-step guide on how to properly install products.
It’s no secret that people love giveaways, promotions, and discounts. In fact, this is one of the oldest tricks in the book to increase your business’ sales.
A QR code can help in many ways when it comes to creating these promotions. First, it can give all the necessary information that the customer needs to know. Second, a QR code can also act as a way for people to access coupons or discounts.
Since there are dynamic QR codes that can expire after a certain number of scans, it’s easy to track how many people you’ve given the discount to. It will allow you to manage your sales campaigns properly without losing any money.
For food that comes in huge packages, there’s enough space to put all the ingredients. However, for foods that come in a smaller container, it’s hard to insert all the information without sacrificing some design element.
This is why QR codes in food products are becoming increasingly popular. You can write a detailed explanation of the ingredients that are in a product without worrying that there’s no more space available.
It’s free to surf the internet. As long as you have a connection, you can visit almost any website available in the public domain. This also goes for your business’ website. However, while it’s free to visit, hosting the website has its costs. That’s why business owners should always consider their conversion rates when running their websites.
What exactly is a conversion rate? It’s simply the percentage of your website’s visitors that completed the desired goal. This action is called a conversion. For example, you might want to build up your email marketing list. Then, you have to see how many people have signed up for email subscriptions compared to the people who visit your website.
Arguably, a lot of modern services are now attached to an application that everyone can download on their phones. You can write a good article about your products and services to entice people to download your application. Then, at the end of the article, you can give a link to the Google Play Store or Apple App Store. However, if your customers are reading on their computers but want to download on their mobile devices, a QR code is much more effective.
Almost everyone who has access to the internet has their own social media nowadays. People rely on these platforms to communicate with each other or simply just to share their thoughts. However, there’s more to it than just that.
To improve your company’s branding, it’s highly encouraged to have a social media account. However, simply creating one is not enough. You should work towards making sure that your business’s social media accounts are active, so people are more likely to buy your products or services.
You have a lot of options when it comes to creating a QR code for your social media. The most popular one is to simply link the social media account that your company often uses to update their customers. Some people like to stick to Facebook since it has a lot of functions, but you need to beat the algorithm. Twitter is a close second choice for most businesses since your tweets are not too affected by algorithms.
You can also try to create a page on your website with all the links to your social media. Then, you can use a QR code generator to create a link for that website. By doing this, you’re allowing your customers to choose which platform they want to follow you on. They’ll more likely use the one they use most often, which is a great thing. If you’re lucky, they might even follow you on every platform.
While you can always use your social media account to update your customers about anything new in your business, your posts are still at the mercy of algorithms. This is why email subscription is still important. You can directly give updates to your customers about the newest products, services, promotions, and discounts of your company.
This can all be done with a single scan of a QR code. You can lead them to a website where you can encourage them to sign up with their email and receive a newsletter from your business. You can give them a discount coupon or an exclusive item if they subscribed to your email newsletter.
Your business is nothing without your customers. Your goal as a business owner is to satisfy your customers. It’s important to receive feedback from them and address any issues that they might be encountering.
This can easily be done by having a QR code on any of your printed materials that they can easily scan to send a quick thought about your products or services. You can direct them to any of the following pages:
Alternatively, you can also simply ask to submit feedback via email. This can be useful for startups as they might have a lot of issues they need to resolve. This way, you can work on improving your products or services without receiving a lot of negative feedback on public platforms.
Businesses do not only revolve around a company and its customers. There’s a lot of other people involved that can make your business successful. These can be your business partners and investors. You can put a QR code in your business card to make it easier for your contacts to do certain things such as saving your number, sending you an email, or checking out your online work portfolio.
The main goal of small companies is to promote their business to the world. This is why it’s highly recommended to have a QR code ready when you need to exchange contact details with anyone. If you have potential clients or customers, it’s easier to scan a vCard QR code rather than manually typing all the contact details.
Aside from removing human error from the equation, you’re also showing how serious and professional you are as a manager of the business. This can leave a good impression on the people you want to do business with.
If you’re worried about changing a few contact details, such as your business’s phone number or address, you have nothing to worry about. Dynamic vCard QR codes allow you to update your business contact details without necessarily changing or reprinting the QR code you already have.
Everything can be done digitally in the modern world. This includes paying for your bills at your favorite restaurant. Your customers no longer need to carry their cash or credit cards with them. With a single scan from their mobile phones, they can directly pay your business for your products or services.
New and gimmicky advertising campaigns are sure to catch people’s attention. Normal advertisements no longer entice potential customers to check out your business. However, if you have the option to show your products innovatively, always take that option.
One such technique is interactive video ads. This was popularly done by Burger King where they show a QR code floating across a video screen. Scanning the code will give you discount coupons that you can use.
While some people may see it as simply giving away free coupons, adding the QR code makes it more fun and refreshing way of obtaining the coupons is definitely intriguing. This also earned the attention of some netizens which provided the company free advertising.
For real estate businesses, it’s important to show the house you’re selling to people. However, due to restrictions, it might be difficult for people to check the house personally before deciding. This is why virtual tours are important in today’s landscape. You can easily host a virtual tour of the house with an easy scan of a QR code.
If you’re in a business that provides its customer access to your Wi-Fi, your customers can skip the hassle of asking for the Wi-Fi password when they can just scan a QR code and be instantly connected to the Wi-Fi.
This is a huge improvement, as not only can you keep your Wi-Fi network secure by being able to hide it from the public, you can also make it much easier for people to connect to your Wi-Fi without any hassle. Gone are the days when they have to retype the password over and over again because of a misspelling. They can simply scan and they can start surfing the internet.
Make QR Code Now is easily one of the best QR code generators online. You can create a range of free QR codes (URL, text, vCard, and more) with a lot of customizable options. The customization process is seamless, and you can generate a QR code that can fit the visual aesthetic of your print or digital media. It’s time to get on with the modern times by making your own QR code for free.